Monday Jun 24, 2013
- Tuesday Jun 25, 2013 -
Philadelphia, Pennsylvania - USA
Data Informed´s Marketing Analytics and Customer Engagement provides marketing, sales, and customer support managers with the information they need to create an effective data-driven customer strategy. more...
Alexandra Behringer, a research manager at E SOURCE, focuses on utility products, services, and programs; energy-efficiency and demand-response programs; and retail marketing trends and communication strategies. Alex has written E SOURCE reports on various topics, including how utilities use social media channels, appliance and CFL recycling programs, appliance and service-line protection plans, energy-use display programs and pilots, direct installation programs, innovative demand-response programs, promoting energy efficient lighting and appliances through retail partnerships, customer segmentation, and DSM department organization structures. She also serves as the Managing Editor for the E Source publication DSM News. She holds a BA in social sciences from the University of Washington and an MS in occupational therapy from Colorado State University.
Energy marketers know intuitively that certain residential customers are much more inclined to pursue energy efficiency than others. But what exactly differentiates the doers, from the potential doers, from the people who are unlikely to participate in utility programs?
Maine is the first state in the United States to require manufacturers of compact fluorescent light bulbs (CFLs) to pay for collection and recycling of the bulbs. "An Act to Provide for the Safe Collection and Recycling of Mercury-Containing Light Bulbs" (LD 973) passed the Maine Legislature in May 2009 and went into effect September 2009. The legislation also limits the mercury content of all lighting products. Similar bills are being considered in California, Massachusetts, and Vermont.
Many electric and gas utilities reported record numbers of customer arrearages and disconnections in late 2008 and early 2009. Although the U.S. Congress doubled the Low Income Home Energy Assistance Program (LIHEAP) funds to $5.1 billion, 2009 may be unique in terms of the number of consumers having difficulty paying their utility bills.
Compact fluorescent lamps (CFLs) contain a small amount of mercury (an average of 5 mg), which is necessary for the bulbs to work. But because mercury is a hazardous substance, problems can arise if a bulb breaks.
As national and global attention focuses on ways to reduce greenhouse emissions and save energy, many utilities are launching or expanding compact fluorescent lamp (CFL) programs for residential customers. Utilities in the U.S. often work with manufacturers and retailers to promote CFLs in conjunction with the national Energy Star "Change a Light, Change the World" campaign, which takes place each October through December.