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Joel S. Gilbert, P.E.,
CEO, APOGEE Interactive, Inc.
CEO, The Demand Exchange, LLC
Mr. Gilbert is a nationally recognized strategist in utility-customer competition, energy master planning, energy marketing and sales, and implementing energy efficiency and productivity measures. He has been retained by over 200 gas and electric utilities and over 100 industrial and commercial firms across the United States. His utility customers include virtually every major investor owned utility, Edison Electric Institute (EEI), the Electric Power Institute (EPRI), the National Rural Electric Cooperative Association, and the American Public Power Association (APPA).
Mr. Gilbert developed the first electrotechnology marketing service company in 1994, and was responsible for selling its first projects. He is also the founder of the energy utility industry's largest interactive multimedia training and technology marketing company (Apogee Interactive Inc.). He has also published more than 20 books on energy technology, marketing and competitive sales.
In 1999, Mr. Gilbert created The Demand Exchange®, an innovative way of including electric utility customers as active trading partners in the wholesale market, where day ahead and day of wholesale prices are posted, customers indicate load management plans, demand reductions are aggregated, and benefits to customers show as credits on future bills.
He is also well known as the inventor of the business simulation, "Deregulation… the game you must learn to play when you can no longer play monopoly,” which he developed to help utility management think through their options under deregulation. He followed this success with the introduction of several new simulation workshops, including The TRADING GAME, Derivatives for the Dummy, The Price is Right!, The Pursuit of Profitability, and Let’s Make a Deal.
Mr. Gilbert's technical background includes six years designing power generating systems for nuclear submarines (Knolls Atomic Power Laboratories), six years in advanced power plant and heat recovery designs at Mechanical Technology Incorporated, six years directing the management consulting services for the Hospital Association of New York State, and six years managing the firm-wide energy strategy consulting services for Dames & Moore in Washington, D.C.
Mr. Gilbert formed his own firm, Gilbert & Associates in the late 80s and in the early 90s, formed Apogee Interactive to develop the interactive multimedia systems.
Mr. Gilbert received a Bachelor and Masters in Chemical Engineering and a Masters in Management from Rennselaer Polytechnic Institute in Troy, New York. He is also a licensed professional engineer in New York State.
Articles
10.16.02
Common Flaws in Energy Economic Analysis
Topic: Risk & Operations Article Viewed 3779 Times;
3 comments As the electricity market was being deregulated, the implicit assumption was that innovative solutions would emerge naturally as retailers used them for competitive differentiation and that a spectrum of price-risk-differentiated products and services would soon result. After all, competition should result naturally in cycles of innovation. We all certainly have seen these benefits in the deregulation of telephone service.
