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	Highly Read Since Aug 15 Some Economics of the Great Coal Game (2226 Page Views) Electric Vehicles but Not as We Know Them (1228 Page Views) Carbon Capture and Storage (CCS) a promising technology that can help mitigating carbon footprint (642 Page Views) Announcement of the GE ecomagination Challenge, Powering the grid, a $200 million innovation experiment (627 Page Views) Before Peak or Beyond Petroleum - BP Oil Limits (554 Page Views) A Future Scenario of Energy and Navigation on the Great Lakes and St Lawrence River (387 Page Views)


	Webcasts Conferences/Shows Training Communicating Smart Meter Value Sep 9 2010 - 2010-01-01 12:00:00 - Your City If you are involved in Management or Customer Service and are responsible for communicating the value of smart meters to your utility customers, you don’t want to miss this online discussion - Communicating Smart Meter Value. more... Social Media: The new frontier in recruiting, communications and marketing Sep 13 2010 - 2010-01-01 12:00:00 - Your City Join social media mavens Matthew Burks and Amanda Shewmake as they provide an insider's perspective on how HR, communications and marketing professionals in energy companies can harness the power of social media to be more effective and productive. more... Eliminating Obstacles and Delivering the Benefits of the Smart Grid - IBM's Optimized Energy Value Chain (OEVC) Sep 14 2010 - 2010-01-01 12:00:00 - Your City The convergence of power and information technologies in the smart grid has created opportunities for finer grained and broader controls of energy flows. These opportunities can improve electric service in multiple dimensions: lower cost, greater reliability, greater customer satisfaction, and more... Achieving Operational Excellence - What to Consider Before Implementing or Upgrading Your Distribution Management Solutions Sep 16 2010 - 2010-01-01 12:00:00 - Your City Significant cost over runs. Changing business requirements. A well thought out plan is essential. Attend this free webcast discussion to hear inside hear three experts in utility operations discuss what utilities need to evaluate when they are considering upgrading or more... Outsmarting the Smart Grid — IT, Security and Communication Infrastructure Challenges & Opportunities for Utilities Sep 21 2010 - 2010-01-01 12:00:00 - Your City The smart grid is shifting the playing field for utilities. And when the game changes, it pays to be prepared. A nimble solutions partner can help you design the solutions that keep operations on track, even as new challenges come more... All Webcasts » 1st CSP Today Concentrated Solar Thermal Power Summit India Sep 7 2010 - Sep 8 2010 - New Delhi India Deliver a profitable, productive and commercially successful large scale CSP business in India. Building on the success of past events in USA, Europe & MENA, CSP Today brings to New Delhi the most relevant international experience for the concentrated solar more... Offshore Wind Energy in North America's Great Lakes Conference Sep 9 2010 - Sep 10 2010 - Toronto Two day conference that tackles the most important challenges. A blend of European knowledge from the companies who have been installing offshore wind turbines for the last decade alongside local state governing bodies and leading project developers. Permitting, securing long more... Autovation 2010 Sep 12 2010 - Sep 15 2010 - Austin, TX - USA Autovation 2010 is a not-to-miss educational forum that will attract utility executives from around the world looking for new ways to optimize their operations through automation technologies. more... Global Sustainable Bioenergy North American Convention Sep 14 2010 - Sep 16 2010 - Minneapolis, MN - USA The North American convention provides a remarkable opportunity to play a part in guiding renewable energy policy for the 21st century. Attendees will create a resolution that, along with similar resolutions already drafted on four other continents, will help set more... GridWise Global Forum Sep 21 2010 - Sep 23 2010 - Washington, DC - USA Hosted by the GridWise(R) Alliance and the U.S. Department of Energy, the GridWise Global Forum will convene thought leaders from the highest levels of government, business, NGOS, and academia from around the world to discuss the ultimate enabling potential of more... All Conferences / Shows » 1. Intro to Nat Gas Trading & Hedging 2. Option Applications in Energy Sep 20 2010 - Sep 23 2010 - Houston, TX - USA Introduction to Natural Gas Trading & Hedging - This program provides a comprehensive understanding of the structures that underlie Natural Gas trading. Beyond Essentials: Option Applications in Energy - This course provides a solid practical and conceptual (non-quantitative) understanding of more... Electric Business Understanding Seminar Sep 20 2010 - Sep 21 2010 - Houston, TX - USA Electric Business Understanding provides a comprehensive overview of the electric industry. Position yourself for career advancement by gaining a solid understanding of how the electric business works including key physical, market, and regulatory aspects and how market participants navigate this more... Electric Market Dynamics Seminar Sep 22 2010 - Sep 23 2010 - Houston, TX - USA Electric Market Dynamics offers participants an in-depth understanding of North American electric markets and how they function. Enhance your career by furthering your knowledge of market structures, pricing mechanisms, services offered in markets, and how various participants use the markets more... Gas and Electric Business Understanding Seminar Oct 5 2010 - Oct 6 2010 - Los Angeles, CA - USA Gas and Electric Business Understanding provides a comprehensive overview of the natural gas and electric industries. Position yourself for career success by gaining a solid understanding of how each business works, including key physical, market and regulatory aspects, as well more... All Training » View All Events »


	Energy Central Power Network

OR

Philip Lewis

Group Director VaasaEmg, University of Vaasa
	Member Since: 02/17/03 Author Rating: New Article Count: 1 Email this author Phone: +358 40 529 5852

Background

Dr Philip E. Lewis, VaasaEmg (Nordic Centre for Expertise in Energy & Utilities Marketing), University of Vaasa, Finland

Dr Lewis holds a PhD. in Marketing from the University of Edinburgh, Scotland. Having developed his graduate marketing expertise in the banking sector with American Express in Frankfurt and National Westminster Bank in London, he became involved in the energy industry in 1996 as head of Marketing Research and Analysis for Beacon, the British energy retailing subsidiary of Amoco (now BP) and Seeboard (now Edf) during deregulation of the 20 million customer gas market and final preparation for deregulation of the electricity market. Beacon was the leading winner of new gas customers during this period and Seeboard was subsequently successful during deregulation of electricity.

Dr Lewis established and now heads VaasaEmg (The Nordic Centre for Expertise in Energy & Utilities Marketing) at the University of Vaasa, focusing on nordic and international markets. With his special interest in customer behaviour and psychology in mind he has published & presented extensively, especially at major energy, utilities, e-commerce, service and consumer behaviour conferences around the world. He has been commissioned to design research and provide consultancy to over 150 organizations including Fortum, Vattenfall, Nokia, Finnish Electricity Association (SENER) and the Finnish Ministry of Trade and Industry. Dr Lewis is also editor of the recently published 'Energyforum Global Report on Deregulated Electricity Marketing' and a member of the Global Round-Table of Energy & Utilities Marketing Experts.

Articles

2.19.03	How to Increase Business Demand for Green Energy Topic: Wind Article Viewed 4589 Times; Comment on this article Green electricity marketing has not yet succeeded, lets be honest. That is unless levels of green electricity adoption ranging from almost nothing to a few percent of customers can be considered a success.

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