Monday Jun 24, 2013
- Tuesday Jun 25, 2013 -
Philadelphia, Pennsylvania - USA
Data Informed´s Marketing Analytics and Customer Engagement provides marketing, sales, and customer support managers with the information they need to create an effective data-driven customer strategy. more...
Monday May 20, 2013
- Saturday May 25, 2013
- 8:30 AM Eastern -
Stowe, Vermont - USA
Legal Essentials for Utility Executives: May 19 to 25, 2013 and October 6 to 12, 2013 This rigorous, two-week course will provide electric utility executives with the legal foundation to more fully understand the utility regulatory framework, the role of more...
Jennifer Friedman brings more than 15 years of experience in strategic marketing, brand building and demand generation to TOA, Ms. Friedman served as the Vice President of Marketing and Customer Acquisition for Clear, the fast pass for airport security. Previously Ms. Friedman spent more than 11 years at American Express culminating in her role as Vice President of Global Marketing in the Travel Division. She began her career working in Washington DC on public policy issues such as global warming and campaign reform. Ms. Friedman has a degree in history from Cornell University and a Masters in Public Policy from Harvard University.
When the power goes out, the last thing an energy provider wants to do is keep their customers in the dark. But many utilities are still far behind the times when it comes to mobile workforce management. Of course, the complexities of managing real-time customer service requests are vast.